You Can Become Someone Great

Author

Jack Salmon
January 05, 2026

Welcome to this weeks newsletter - You Can Become Someone Great

You Can Become Someone Great

For a long time in my life,
I didn't believe I was capable of doing anything great

I lived with a false ego.
I spent a lot of my life with low self-belief and confidence.
I wasn’t an educated person.
I wasn’t athletic or great at sports.
I struggled to speak in groups of people.
I used to sit by myself drinking and doing drugs,
and I used to be riddled with fear, which stopped me from stepping out of my comfort zone..

But I’ve gone from someone who didn’t believe they could be anything, to in my eyes becoming someone greater than I ever thought was possible, achieving some great things and creating a great life.
But the only reason I have been able to do that is because of these things.

Purpose

If you know me or have been coached by me, the most important thing I believe we can have in our life is purpose.

If you’ve heard this from me before, don’t skip this bit. Let this sink in again.
If you haven’t heard it from me, take this in.

Many people define purpose in different ways.
Some believe it’s discovered or found, but I know it’s created. I have been able to create purpose in my own life and in the lives of hundreds of others by understanding these four questions.

Who do I want to be?

Have a deep think about the type of person you want to be.
If you could create the ideal version of you going into 2026 and beyond — what would that person look like?

Think about the traits, skills, and habits this person would have.
Clarity on who you want to be is key. This allows you, number one, to show up as the person you want to be, to create the person you want to be, and then helps you understand question two.

What goals do you want to achieve?

If you want to be fit and healthy — what is the specific goal this person would achieve?
A half marathon? Build muscle? Lose weight?

By knowing who you want to be, you can then match the specific goals that this person achieves in their life.

What life do you want to live?

If you could think about the ideal life you would like to create or live in 2026 and beyond, what would that look like?

How would you spend your days? Your weekends?

Understanding the life you want to live is key, because it allows you to create a life that is compelling and excites you. Otherwise, you’ll fall into society’s trap and waste your life away.

And finally — WHY?

This is the fuel to all of this.

Why do you want to be this person, achieve these goals, and create this lifestyle?

Having a strong, emotional, and compelling reason to show up every day will push you and keep you focused like nothing else will. When motivation dips, when energy is low, and when your back is up against the wall, your why will come to the rescue and hold you accountable.

Understanding these four questions in depth helped me change my life and, to this day, constantly pushes me to be better.

If you’d love an in-depth video and framework on how I break this all down, which I use myself and give to all my clients, I have just released my Become the Best You Planner, which includes it inside. You can purchase it here:
https://www.beeverything.co.uk/journal/

The next thing that helped me was…

Education

As I mentioned above, I was uneducated,
and I’m being serious when I say this.

I was street smart, but I didn’t do well in school, and the first book I read was when I was 26 years old.
But as boring as education sounds, it changed my life.

When I say education, I don’t mean maths, English, and science.
I mean education on personal development and other people’s success stories.

I was so hesitant to read my first book because I thought I wasn’t a good reader.
But the truth is, I just wasn’t a trained reader.
The more I read, the more my life changed.

It helped me see what was possible to achieve in life.
It improved my way of thinking.
It allowed me to build better habits.
It helped me become a personal trainer and then a coach.
And it helped me understand myself more.

It got to a point where I was so obsessed with reading, I took two speed-reading courses and was finishing books in days.

Reading completely changed my life and, to this day, I study for at least one hour per day.

It doesn’t matter what you want to improve in your life, there will be a book or a course that will allow you to do so.

Most importantly, one piece of advice I can offer is this: implement what you read.

There was a stage where I was reading so many books but not applying anything, and this was still good but not good enough.

Knowledge isn’t power.
Applied knowledge is power.

Something that has helped me is picking a few subjects I want to dive deeper into and breaking my year down into quarters.

For example:
January–March: Mindset
April–June: Leadership
July–September: Sales
October–December: Communication

This will allow you to maximise what you’re reading, gain an understanding from different perspectives, and improve that area drastically.

Give it a try.

The next one allowed me to do everything.

Sobriety

Fuck me, this should have come a lot sooner than it did, but you live and learn.

In my early twenties, I always knew drink and drugs didn’t sit well with me, but I didn’t think about stopping, and there was no chance I would have. It was my whole life, and it’s all I knew.

From around 24–27, I knew I should probably stop, or at least cut it down.
But I didn’t.

I promised myself I would, but nothing changed. This cycle went on for years until eventually I started to cut it down.

It went from every week, to every other week, then maybe off for a month and then back into the weekly cycle again.

What helped me cut it down was the fact that I started educating myself, building some form of purpose, and realised there was more out there for me. But even still, it wasn’t enough for me to fully commit to going sober.

At this point in my life, I didn’t know anyone who was sober, and I struggled to see who I would be or what my life would look like without it — until one day I said enough was enough.

I was 28 years old, and I started to create a better life.
I had a vision for who I wanted to be, the goals I wanted to achieve, the life I wanted to live, and a strong reason.

After the back of a two-day bender, I sat down with myself and asked myself honestly:
What is going to hold you back from creating this purpose to its full capability?

The answer was drinking and doing drugs.

I believed that if I stopped, I would be able to do great things with my life. Even if I didn’t fully know how, there was something inside of me that just knew.

So from that day on, I didn’t go back.

And it's been the most respectful decision I have ever made

It’s now been four years and eight months since I last drank or did drugs, and the only thing that held me accountable was creating purpose in my life.

I don’t push sobriety on people, but it was needed for me. I’d rather become someone great in life, achieve great things, and live an incredible life than not fulfill my potential and look back one day with regret.

I urge you to be honest with yourself.

Is it holding you back from reaching your potential?
If so, what will you do about it?

If not… let’s dive into the next point.

Persistence

I failed at everything I have tried.

I failed at going sober six times.
I failed in past relationships.
I failed in business.
I failed in running.
And I have failed at building many habits.

But one thing I have never done is quit.

With each and every failure, I have understood why I failed and come back stronger and wiser.

I may have failed again and again, but with each attempt, I understood more and became more resilient.

Persistence has been one of the keys to my success. I have the attitude and mindset of someone who will never give up until I succeed.

And trust me, this can be both a gift and a curse.

I used to use persistence in the wrong way. I thought that by quitting drink and drugs it meant I was a failure, so I would keep drinking but try a new approach. Ultimately, none of these worked because the game plan went out the window when I was intoxicated and unconscious but I was persistent.

When I learned to apply persistence to every area of my life in the right way, I eventually got everything I set my desire for.

I may have failed at going sober, but in the end, I stayed sober.
I may have failed in past relationships, but now my relationship is a success.
The same goes for business, fitness, and habits,I failed more times than I can count, but because I had a never-giving-in mentality, I eventually built the business, the habits, and succeeded with my fitness goals.

The difference between winning and losing comes down to two things.

The ones who win:
First, make a start.
Second, never give up until they get what they want.

Something that has helped me is repeating this mantra:
“I will not lose if I don’t quit.”

Whenever my back is against the wall and I feel like giving in, this is a gentle reminder to keep going regardless of the current circumstances.

Questions

  1. What goal would you love to achieve in 2026?

  2. What habits would you love to build?

  3. What bad habit would you love to break?

I’d love you to start these commitments and make sure you do not quit until you have achieved what you’d like.

Lets move on

Keeping My Word

When I say I am going to do something, I do it.

I want to wake up at 4:00am - I get up at 4:00am, not 4:10am.
I don’t want to drink for one month — I don’t drink.
I want to run at 4:30am outside and it’s raining and cold when I get up — I go running. Not later, not on the treadmill, and not tomorrow.

I do exactly what I say I will do, when I say I will do it.

It’s the small decisions, each and every day, in all aspects of my life, that allow me to feel unstoppable.

Keeping my word has allowed me to build:
discipline
consistency
self-belief
self-respect
structure
habits

And keeping my word has played a major role in allowing me to fulfil my purpose.

I haven’t been perfect with this in the past, and I’m still not perfect to this day. As I’ve mentioned, I do fail. But I aim to keep my word to myself each and every day as much as I possibly can, because I know what it brings into my life.

If you want to become someone great, this will be a key thing for you to focus on moving into 2026.
It’s both the big and the small promises, each and every day, that allow you to truly become who you want to be.

Think about your life right now:
What promises have you been breaking?
And what promises do you need to stay true to this year?

And finally 

God

I didn’t notice this until recently, but I believe one of the reasons I am here today is because God was guiding me.

If you don’t believe in God, stay with me for a second.

Neither did I, and I honestly am not about to preach God to you either because when I didn’t believe in God, I was resistant to it too.

But looking back now, and although I didn’t know it at the time, I believe God was guiding me.

I hit some low points in my life where I wanted to give it up.
I wanted it to end, and I didn’t want to live anymore but for some reason, I didn’t take my life.

There was something inside of me that knew I could be better, do better, and figure this out somehow.

Even though I lacked the belief, knowledge, and guidance to change my life, I somehow managed to. I don’t believe this was an accident, and I believe it was God guiding me all along.

Because I believe in God now, I can look back in hindsight and believe this to be true but at the time, I was unaware of it being God.

Whether you believe in God or not, that’s not the point I am making.

Each of us has something guiding us every single day.

We know right from wrong.
What’s good and bad.
What’s best for us and what’s not.

And if you can listen to that inner wisdom and guidance, and follow that voice which is guiding you to do what’s best for you, your life will change for the better because it did for me.

Have a think about the decisions you have been making each day.
Have they been moving you closer to who you want to be, or further away?

Trust that there is something guiding you for the better each day, you just have to listen, acknowledge and follow whatever that is.

Let's wrap this up.

Final Thoughts

I just want to let you know that you can become someone great.

There are no special people or exceptions.
There are people who have come from far worse backgrounds than all of us and have managed to achieve incredible things in their life.

Whoever you want to be,
whatever you want to achieve,
and whatever life you want to create
know that this is possible for you too.

Don’t let 2026 be a year of what ifs and regrets.
Make it the year that you fulfil the potential you know you have deep inside.

Let’s fucking go.

Become the best you.

Well done

Well done for showing up, reading this, and being ready to take action.

Most people say they want change — few actually do something about it.
You’re one of the few. 👏

I’d love to hear about your progress!
Reach out to me on and follow me on socials

If you need support, just message me.

Thanks,
Jack